12 Days of Techmas: Jingle all the way through the X evolution!

Exploring the Rebranded X: Is It Still the Optimal Platform for Charitable Impact?

  • Service Delivery
  • Technology
  • 18-12-2023

Navigating Change: Assessing the Evolution of X for Charities

In the ever-evolving realm of social media, the platform formerly known as Twitter has undergone a significant transformation, now reborn as X. This shift prompts a critical evaluation: Is X still the optimum choice for charities, and how have recent developments impacted their presence on this rebranded platform? Let's delve into the latest changes and explore whether X continues to be the ideal space for charitable organizations.

The Evolution of X:

X represents more than just a name change; it embodies a shift in the platform's identity and functionality. Recent updates and developments on X reflect a broader focus on user experience, enhanced features, and an evolving landscape for digital interactions. For charities accustomed to the dynamics of the platform formerly known as Twitter, navigating these changes is essential to maintaining a meaningful presence.

Benefits and Challenges for Charities:


  1. Enhanced User Experience: X introduces features aimed at improving user engagement and interaction.
  2. Visual Storytelling: Emphasis on visual content provides new avenues for charities to convey their mission effectively.
  3. Innovative Tools: The platform's commitment to innovation introduces tools that can potentially enhance fundraising, awareness campaigns, and community building.


  1. Adaptation Period: Transitioning to the rebranded platform may pose challenges for charities accustomed to the previous interface.
  2. Algorithm Adjustments: Changes in algorithms may impact the visibility of charity content, requiring organizations to adjust their strategies.
  3. Audience Response: Charities must gauge how their audience responds to the changes and whether the alterations align with their communication goals.

Key Considerations for Charities:

  1. Audience Analysis: Conduct a thorough analysis of your audience to understand how the transition to X has influenced their engagement and interaction patterns.

  2. Content Strategy: Reevaluate your content strategy to align with the platform's evolving features, placing emphasis on visual storytelling and interactive content.

  3. Community Engagement: Actively engage with your community on X. Participate in relevant conversations, leverage new features, and foster a sense of connection among your supporters.

  4. Monitoring Analytics: Regularly monitor analytics to assess the impact of your presence on X. Understand how your content performs, and adapt your strategy based on data-driven insights.

As X emerges as the successor to Twitter, the question lingers: Is this rebranded platform still the best choice for charities? The answer lies in a thoughtful examination of the benefits and challenges posed by the evolving landscape. Charities must remain agile, adapt to changes, and strategically leverage the enhanced features of X to continue making a meaningful impact. Whether it's navigating a transition period or embracing innovative tools, the key for charities is to stay attuned to their audience and purpose while embracing the opportunities presented by this revamped digital space.

Lucy Greewell

Lucy Greewell

Marketing Manager At Energise Technology

Lucy is passionate about writing about technology and third sector insight to help organisations meet the needs of stakeholders and end-users.

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