Weekly Roundup #5
This is for anyone who's interested in what's happening in the world of charity digital, but are too time-crunched to scour the internet themselves.
Finding a solution to the problem around people wanting to help the homeless but feeling uncomfortable giving directly on the street, Nationwide has begun trialing contactless posters in Bath. Situated next to one of their cash machines, people can simply tap the poster with their contactless card and £3 will go directly to the local homeless charity Julian House.
Other charities have also begun to harness contactless technology to help with fundraising, including the Big Issue and the London Homeless Charities Group. It's set to become a big source of income for other charities in the future as this technology advances.
Recently Charity Fast-Track announced their launch of a new apprenticeship aimed at emerging leaders within charity. It is aimed at new or existing staff and they running an event on 25th March on the topic of apprenticeships in the charity sector.
Find out more here.
Digital advertising in an ever-growing sector, and has significant advantages over traditional advertising means. Of course with any increase in use comes increases in prices, which can cause problems for charitable organisations to compete for visibility online. Google's Ad Grant scheme however offers non-profits access to this valuable space within the industry, allowing them to access promoted ads in Google searches as well as on video platforms like YouTube.
You can read more about your organisation's suitability for the scheme here.
And don't forget that if you need any more information, or would like help transforming your organisation through the use of digital, we can be contacted through the link below.
Kate CullenDigital Marketing Manager
As well as running her own successful branding and styling business, Kate is responsible for Energise Technologies digital marketing.