Twitter For Good: Connecting Charities Through Conversation

• 06-07-2022

Real-time conversations are KEY and we wholeheartedly believe that nothing could be more important in fundraising tactics for charities and not-for-profit organisations. Although our world is hugely interactive and rapidly expanding online through technological advancements, there is a risk of losing personal connection and a diminishing real-life dialogue. As interconnectedness online increases, so does disconnection between society. It is essential for charities and non-profit organisations to leverage interactive online platforms to spark conversation. 

Technological developments drive innovative new giving channels, and contactless payment solutions and can even be a vehicle for exciting social media campaigns. To gain support and fundraising opportunities, charities need tools to provide real engagement and connect with supporters like a one-on-one conversation. 

A discussion and 'safe space' can create the foundations for a long and loyal donor relationship and the best conversations on industry topics, news and insight will last a lifetime. 

Launched in 2021, Twitter Spaces is a new favourite feature in the Twittersphere that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate.

On Twitter for iOS and Android, when someone you follow starts or communicates in a Space, it’ll appear at the top of your timeline as a purple bubble for as long as it’s live. When you join a Space as a listener, you can react to what you hear with emojis, Tweet or DM the Space about the topics being discussed, check out any pinned Tweets, follow along with captions, or request to speak. 

If you are a charity leader or involved in a non-profit organisation, this is a fantastic way to reach out to your existing audience and start unforgettable conversations. Anyone with 600 or more followers can now host a Space on Twitter. If you're looking to expand your offerings and services, this could be the ideal vehicle for you to grow your Twitter following to be able to make use of this feature. Twitter Spaces is available for both individuals and businesses, allowing them to build more personal connections with their audiences, allow interactive conversation and real-time dialogue, and boost engagement like never before. Twitter Spaces is also open to the public and allows up to 13 individuals to speak in one Space, including a Host and 2 Co-hosts.

The conversations have begun and are happening in real-time! Discussions, industry insight, topics, storytelling and think tanks. In addition to this, users no longer have to limit their captions to 120 characters but are completely open-ended for as long as they want to receive answers from others within the Space.

Please see below even more benefits of using Twitter as part of your digital strategy within the charity sector:

• Free platform for promoting your campaigns and talking about your mission and cause
• There are 320 million Twitter users worldwide. That's a lot of users, potential donors, clients and partnerships literally 1 tweet away
• Outstanding for reaching influential people 
• Using ‘hashtags’ allows you to join in and start global conversations
• It is really useful for keeping an eye on conversations about your brand, and the issues you work on or mean something to you

We hope you found this article useful and sparked some inspiration for ways you can utilise Twitter and meaningful conversations within the charity sector. So, what kind of Twitter Space will you create?