What is a CRM?

• 22-01-2020

A Customer Relationship Management System (CRM) is an approach that helps organisations and businesses improve their customer relations and acquire prospective customers at a fast pace. The CRM market is expected to grow in size to over $43bn globally by 2024 and it has become increasingly evident that it is the best technology asset a company can invest in to achieve its long term goals.

An advantage of CRM systems is the ease of integration with other applications commonly used by businesses such as Microsoft Dynamics and others. CRMs are highly effective tools that can help you enhance business growth. They can reduce interference, encourage collaborative and cross-team work, manage contact records and sync data, distribute workload, automate daily tasks, and most importantly, generate new leads. 

CRM systems evolve by regularly collecting customer data, investigating that data, and using the insights gained to develop relationships and enhance business results. This is advantageous to a customer-facing role within an organisation because an individual can open and maintain a crucial communication channel to the customer. Using an accurate profiled picture of a customer situation ensures that the organisation is feeding back information that they desire and fulfilling their needs.

CRM can also be defined as a "system that is fundamental for company performance". They contribute substantially to a more positive customer experience overall. Every CRM-based interaction creates an opportunity to deliver a more personal and engaging experience, build and maintain stable relationships over time, increase revenue, and ultimately improve business results, continuity and longevity. 

Are you wondering what the best CRM system is for your charity or business, or do you need help integrating other applications for a more seamless process? We've free tools and help over on our blog and Youtube Channel. We're also offering FREE discovery call sessions to support you with your existing CRM system and digital strategy. Please get in touch and we'd love to help you.